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This website has been 'retired'

I am no longer working in the Ageing Business and moved on to the next phase of my life. Here is what i am doing.

Dick Stroud

Between 2003 and 2020 I wrote over 3,000 blog posts about the Ageing Business. This provides a commentary about how the industry evolved. Unfortunately, for much of the time is seemed to go around in circles – as it does today. Rather than consigning these insights to a digital graveyard I have retained the blog.

Author Dick Stroud

It’s a salutatory experience condensing the last 50 years of your life into a page or two of words.​ What to include what to leave out? It began with the traditional dash up the education escalator. And now I am into the ‘bucket list’ phase of completing all those projects that I have promised myself I would do when I had the time. The website – dickstroud.com – recounts my history and explains what I am currently doing.​

Goodbye Trust

A healthy and prosperous society needs efficient and trusted institutions. Today, the West is witnessing plummeting levels of trust in academia, the media, politics, business, the justice system and the financial regulators. Unhappiness and mental health problems, especially among the young are soaring.

This haemorrhaging of trust has disturbing consequences. If forewarned is forearmed then read the book.

The Joy of Moaning turns on its head the notion that moaning is undesirable behaviour, something to be avoided and scorned. It delves into the detail of why we moan and most importantly provides a guide for doing it better.

Moaning is no different from all the other pleasures that make us feel good. In moderation it’s enjoyable and beneficial but taken to excess it provides a short-term thrill followed by long-term problems.

By mastering the exquisite art of moaning you will discover the perfect antidote to gloom.

This is the story of secondary modern schools based on facts – not prejudice. It is an alternative to the popular narrative that these schools were a scar on the country’s educational history.’ The Secondary Mod’ is a journey – perhaps more a voyage of discovery. Along the way you will discover that the accepted stories about the tripartite system and comprehensive schools are a simplistic distortion of the truth.

We are drowning in ‘facts’ yet business and government continue to search for golden bullets that will solve what they perceive as an ‘ageing problem’. Older consumers are unprepared and ‘hope for the best’.

This is my final book on the subject. It is short and direct – may be too direct.

Yes, it contains some of the facts about ageing but its main objective is to blow away the nonsense that surrounds the subject.