Who we are
Dick Stroud started 20plus30 in 2004. Then it consisted of an informal group of fellow, 50-plus marketers. Three years later, 20plus30 has evolved to become a key player in the international 50-plus marketing scene.
There are several reasons for this transformation. Writing the book, The 50-Plus Market, created a world class collection of research, knowledge and techniques about marketing to older consumers. This is the foundation for all of our training and consultancy services.
The other reason for our development is the partnerships we have forged with industry leaders in the different aspects of 50-plus marketing.
The relationship with OMD (part of Omicron) was the foundation for writing The 50-Plus Market and provided access to OMD's understanding of media and market segmentation.
20plus30's expertise has been further extended by forging relationships with Senior Strategic, Millennium, Steel Magnolia and Words that Work.
Our clients now include the Royal Mail, the Open University, Bayard publishing, the Chartered Institute of Marketing and Anchor Trust.
Dick is one of the best known conference speakers on 50-plus marking issues, speaking to audiences in the US, Europe and the Middle East.