Who we are
Dick Stroud started 20plus30 in 2004, when it consisted of an informal group of fellow, 50-plus marketers. The company has now evolved to become a key player in the international 50-plus marketing scene.
There are several reasons for this transformation. Writing the book, The 50-Plus Market, created a world class collection of research, knowledge and techniques about marketing to older consumers. This is the foundation for all of our training and consultancy services.
The other reason for our development is the partnerships we have forged with industry leaders in the different aspects of 50-plus marketing.
The relationship with OMD (part of Omnicom) was the foundation for writing The 50-Plus Market and provided access to OMD's understanding of media and market segmentation.
20plus30's expertise has been further extended by forging relationships with Silver, Millennium, Steel Magnolia and Words that Work.
Most recently the company launced a new venture InTwoFocus that creates web video that is effective in communicating with the older audience.
Our clients now include the Royal Mail, Digital Unite, Enterprise UK, Bayard publishing, the Chartered Institute of Marketing, LBS and Anchor Trust.
Dick is one of the best known conference speakers on 50-plus marking issues, speaking to audiences in the US, Japan, Europe and the Middle East.
PS - check out Dick's new blog apps4boomers