What We Do
20plus30 helps clients excel at marketing to older consumers.
We provide five types of services.
Tell it as it is
Want someone to tell you how your organisation should respond to population ageing?
Our briefing sessions last from an hour to a day. We are as happy talking to a board of directors as groups of brand managers. What we have to say is just as appropriate to clients as their marketing agencies.
Give you the skills
Need to teach your staff how to improve their marketing skills to older consumers?
In the UK we created the Chartered Institute of Marketing's one day marketing seminar on 50-plus marketing. We have radically improved this course and deliver it as either a half or one day in-company training session.
Answer your questions
Have questions about marketing to your older customers?
These questions may be about marketing techniques; market knowledge, consumer behaviour and age-friendliness. As the orginators of the Age Friendly Marketing Audit tool we are ideally placed to provide you with bespoke research.
Audit your plans
Want to know if you are marketing to older consumers correctly? If it needs to change, we can tell you why and how.
Sometimes our clients need to be reassured that they are marketing to their older customers in the best way.
Tell you what to do
Need some specific marketing advice on creative or strategic concepts?
Some companies need advice about all facets of their marketing; others just want to refine a single part of the marketing mix. We can provide advice about most areas of how best to market to older customers.