What We Do
20plus30 helps clients excel at marketing to the 50-plus.
We provide five types of services.
Tell it as it is
Want someone to tell you all about the 50-plus market and what it means to your company?
Our briefing sessions last from an hour to a day. We are as happy talking to a board of directors as groups of junior marketing staff. What we have to say is just as appropriate to clients as their marketing agencies.
Give you the skills
Need to teach your staff how to improve their marketing skills to the 50-plus?
In the UK we teach a one day marketing seminar in conjunction with the Chartered Institute of Marketing. We also run half and one day in-company training courses.
Answer your questions
Have questions about marketing to the 50-plus?
These questions may be about marketing techniques; market knowledge or consumer behaviour. We might be able to answer these questions from our research base or it might need us to conduct bespoke research.
Audit your plans
Want to know if you are marketing to the 50-plus correctly? If it needs to change, we can tell you why and how.
Sometimes our clients need to be reassured that they are marketing to their 50-plus market in the best way.
Tell you what to do
Need some specific marketing advice on creative or strategic concepts?
Some companies need advice about all facets of their marketing; others just want to refine a single part of the marketing mix. We can provide advice about most areas of 50-plus marketing.