Tell you what to do
Our client's need... What segmentation strategy should we use? How should we change our creative and media strategy? How do we make our online channels 50-plus friendly?
These are examples of the marketing advice our clients have requested.
This service is best categorised as "consultancy". We like to think our type of consultancy is more than just telling you what is wrong.
It is relatively easy identifying marketing problems; the hard bit is knowing exactly what to do to solve them.
So, if your interactive channels need to be modified - what exactly must happen? If the media strategy needs to be changed - how should it be done?
Our consultancy advice is totally conditioned by the size and resources of our clients. It is pointless proposing a solution that is suitable for Unilever to a small niche market fmcg company.
If you want, we can go onto the next step of helping implement our marketing advice. All of the 20plus30 associates have run companies or marketing departments. If clients want help to "make it happen" then we can provide that rare blend of management skill plus knowledge and experience of 50-plus marketing.