Tell it as it is
Our client's need... We need somebody to tell us all about the 50-plus market and what it means to our company.
We speak at conferences, give seminars and take part in Webinars. We use whatever communications channel is best to inform our audience about marketing to the 50-plus.
Companies like Sara Lee and HarperCollins have used us to brief their marketing departments about the effect of the aging population; what it means to their business and how they can benefit from the resulting business opportunities.
Our most popular 'package' is a half-day briefing that covers all the aspects of marketing to the 50-plus. This is often supplemented with research and preparation to customise the session to the client's industry and particular needs. We can condense the session and use it to brief groups of senior executives.
We regularly give conferences sessions about 50-plus marketing issues. In the last 12 months we have spoken at travel, marketing, technology and tourism conferences throughout Europe.
Through our network of consultants we can provide speakers in French and German.