Presentations
Whenever we give a public presentation we add it to the Web site.
Have a look and you will find presentations about travel, finance, technology, tourism, Web design and lots about the marketing principles.
All of these presentations are written from the perspective of 50-plus marketing.
We hope you find them useful. All we ask is that you attribute your quotes to 20plus30.
Latest PresentationPast Presentations
Presentation to the Peach Network Conference
Dick Stroud's presentation about the 50-plus market and the hospitality industry November 2007
Presentation at the World Travel Market about Web Video
Dick Stroud's presentation at the WTM about the importance of Web video to the Travel Industry November 2007
Presentation for Royal Mail about the 50-plus ethnic and female market
Dick Stroud's presentation for Royal Mail about the 50-plus ethnic and female market November 2007
The Web, Boomers and the Travel Industry
Dick Stroud’s presentation about how the Travel Industry should use the Web when marketing to Baby Boomers. London, April 2007
Women in Mobile Data
Dick Stroud's presentation to the March meeting of Women in Mobile Data
50-Plus and the Web
Dick Stroud’s presentation about learning the secrets of Web marketing to older consumers. A Microsoft Office Live presentation - March 2007
Diversity Conference
Dick Stroud’s presentation about the key issues to consider when marketing to the 50-plus.
Finance Industry Conference
Dick Stroud’s presentation about creating & selling financial products & services for the over-50s in London, September 2006.
Travel Industry Conference
Dick Stroud’s presentation about the 50-plus given at the Mediterranean Travel Market conference.
Royal Mail
Dick Stroud’s presentation at a seminar about the 50-plus given by The Royal Mail.
Older Richer Wiser
Dick Stroud’s presentation at the Older Richer Wiser Conference
Radio Advertising Interview
Dick Stroud’s interview on America’s only weekly radio program focusing on advertising, media and marketing.
Presentation given in Greece
Presentation given at the Greek Travel conference - enriching Greek tourism
Presentations from WTM
The presentations that Dick Stroud gave at the World Travel Market are now available
Presentations for OMD
National Differences: Presentation given at the launch of OMD's 50-plus research
Presentations given in Australia
National Differences: Australians really are very different