Newsletter from 20plus30
Latest about 50-plus marketing
May 2007
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dick,
20plus30

Once again, it is time to review of what has been happening in the world of 50-plus marketing. Three articles, lots of news posted on my blog and new publications available from 20plus30. Lots of information about 50-plus marketing. If you have any questions, then please get in contact.

The UK's 50-plus have a collective wealth totalling five trillion pounds. That's larger than the GDP of every nation except the USA. Maybe it worth having a few more thoughts about this market!
Dick Stroud's presentation about how the Travel Industry should use the Web when marketing to Baby Boomers. London, April 2007. You can watch and listen to presentation using this link.
 
Is age a bad proxy for predicting consumer behaviour? Are Web 2.0 technologies only appropriate for the young? These were two of the subjects Dick Stroud was asked to cover in his keynote address to the UK's Booksellers conference.

I hope you have enjoyed the newsletter. Would you like to know when new 50-plus marketing publications are posted to the 20plus30 web? Alert me to new publications.

Best wishes -  Dick Stroud
dick stroud
20plus30