Newsletter from 20plus30
Latest about 50-plus marketing
June 2009
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dick,
20plus30

Once again, it is time to review of what has been happening in the world of 50-plus marketing. Three articles, lots of news posted on my blog and new publications available from 20plus30. Lots of information about 50-plus marketing. If you have any questions, then please get in contact.

We live in strange economic times.

Succeeding during the recession requires marketers to
understand how the attitudes of consumers are changing and to ensure the best technologies are deployed to communicate with customers throughout the sales cycle.

This newsletter covers both of these issues, however, first you can read my latest article about the winners and losers of the recession.
20plus30 and Mature Marketing have just published research about the impact of the
recession on the 50-plus. 

The results surprised us - I am sure they will do the same to you.
InTwoFocus - the only Web video agency that specialises in the older consumer
 
Dick Stroud has started a new company to produce Web videos that communicate and
resonate with older consumers.

The company was formed in conjunction with Gerald Wortman, the UK's famous fashion
photographer and entrepreneur. Want to learn more?
 
20plus30 was invited by the publisher Henry Stewart to edit and contribute to a series of presentations about the global state of 50-plus marketing.

Other contributors are Gill Walker, Chuck Nyren, Arjan in't Veld and Janet Kiddle plus sessions from Experian and Haggar Clothing.
...

 

I hope you have enjoyed the newsletter. Would you like to know when new 50-plus marketing publications are posted to the 20plus30 web? Alert me to new publications.

Best wishes
Dick Stroud
20plus30