Links
I spend a lot of my time looking at web sites that are about population ageing and marketing to older consumers. These are a few (very few) of the sites I found to be useful - in no particular order of importance.
Interesting and useful websites
Age-Friendly Marketing - Kim Walker and Dick Stroud marketing platform
Silver - Kim Walker's website
Futurelab - Great marketing insights
Chuck Nyren - Advertising to Baby Boomers
Evergreen - Australia agency dedicated to older consumers
Aging in place technology watch - Latest technology insights about ageing in place
Ageing2 - Global network of businesses focusing on the older market
Matt Thornhill - US marketing and research company
Brent Green - Consultant about boomer marketing
Steel Magnolia - UK research company focused on older people
Facing up to a changing world - Adrian Done's insights into the future