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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, November 04, 2009

New commercial radio station aimed at the 50-plus (just)

Absolute Radio is launching a new radio station, Absolute 80s, in early December that will be positioned as a pop and rock music station aimed at 30 to 54-year-olds, playing a mix of artists such as Human League, Frankie Goes to Hollywood, Duran Duran, Adam & The Ants and Culture Club in a jukebox format.

Sounds like one to miss, but good to see more media aimed at an older consumer. Dick Stroud

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