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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, September 08, 2009

Not another beach photo

Maybe I am becoming obsessed with the obsession of newspaper photo editors to always select shots of oldies on beaches.


Here is another one from the Daily Mail that heads an article about the changing holiday habits of the 50-plus.

A nice quote from a TUI spokeswoman about the importance of the 50-plus to the travel industry: "They have steady disposable income and are somewhat recession-proof.” Yep, no doubt about that. Dick Stroud


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