Stannah advertising 2/2
Labels: Print-Advertising, Stannah
Monday, February 12, 2007
Stannah’s newspaper advertising 1/2
This Saturday’s Telegraph (one of the UK’s most popular newspapers, especially with the 50-plus) contained a full page ad from Stannah, the stair lift people.
Most of the page was white space, with a stair lift in the left hand corner and the imagery shown in this and the next blog item.
It doesn’t work for me. Would the copy and imagery make me pick the up the phone, as is clearly the intention? Note the telephone number extension to track the calls from the ad.
I feel that in this and in the television ads (covered in previous blogs postings), Stannah is being so ultra cautious that it runs the risk of melting into the background. It will not cause any ripples but maybe not that many new orders.
Advertising is such a subjective thing that I would welcome comments from the readers of this blog. Dick Stroud
Most of the page was white space, with a stair lift in the left hand corner and the imagery shown in this and the next blog item.
It doesn’t work for me. Would the copy and imagery make me pick the up the phone, as is clearly the intention? Note the telephone number extension to track the calls from the ad.
I feel that in this and in the television ads (covered in previous blogs postings), Stannah is being so ultra cautious that it runs the risk of melting into the background. It will not cause any ripples but maybe not that many new orders.
Advertising is such a subjective thing that I would welcome comments from the readers of this blog. Dick Stroud
Labels: Print-Advertising, Stannah
Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UKâs leading expert on using interactive channels to communicate with the over-50s market.
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