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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, May 02, 2008

Veer – a good source of oldie photos




This is their selection of boomer photos. OK, some of it is a bit ‘cheesy’ but there is some good stuff. I also like the very simple search mechanism for finding photos of older people. I wonder when they will provide an option for the over-70s? Dick Stroud

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Sunday, March 09, 2008

Boomercapsule – a lot of hard work

The guys at Boomercapsule have put in an incredible amount of work amassing a large collection of images that define various decades of the Boomer generation.

The site is created in the US for the US but even as a Brit I recognise many of the images that defined my childhood and teenage years.

One hell of a lot of work. Well done. Dick Stroud

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Friday, February 15, 2008

Don’t you just love Google?


Who on the planet didn’t see Google’s Valentine Day logo? For those who didn’t here it is. Nice to see Google thinks of the oldies. Dick Stroud

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Sunday, July 15, 2007

The Boomer Time Line.

This and the previous blog post are about the same thing – an insight into the past.

Austerity Britain does it with few pictures and 700 pages of text; The Boomer Time Line does it with no words and mass of imagery.

The timeline’s creator realized that the Boomers are the first generation to be shaped by a barrage of images. In an e-mail to me he said

Most generations of humanity were shaped by the events around them. News was the gathering of persons from the points on a compass. Opinions and thoughts on life were shaped by the written word or verbal recitations of events. Most of humanity was shaped in a time of no film, or TV, and marketing was limited to trading. The Boomer generation caught the first onslaught of images from mature mixed media.

That onslaught of images has shaped us all. Thus the Boomer time line of images is born.
The idea is that visitors can define what the pictures mean to them, Wikipedia style.

I can see a lot of applications for this project. I know its creators would like to hear from people with their ideas.

Forget the web site’s design (it is very much a beta site) and just focus on the amazing wealth of imagery that has been collected. Send your e-mails to MaltaInc@aol.com Dick Stroud

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