A "little something" for when I die

Many of my parent’s generation had insurance policies so that when they died their children wouldn’t have to pay for their funeral. It was just the way it was.

Being concerned about the "final day in the ground" comes way down my list of financial priorities, but as I know so well, you cannot extrapolate the desires of the market from your own opinions.

Clearly, there are a lot of people, like my mum and dad, otherwise LV= (the worst corporate name in history) the finance group wouldn't be launching this TV advertising campaign to promote its '50 Plus plan'.

As I watch the ad I wonder who it is aimed at. Is it the children, to try and get them to encourage their parents to take out a policy or the parents themselves? A bit of both I guess.

The Creative Director of the advertising agency said: "It's a new approach that takes the tried and tested formula we know customers like and uses it in a dynamic and emotive way". A splash of guilt and a dash of the promise of fond memories all packaged in a suitable multi-cultural ad.

Apparently the advertisement was previewed on Facebook and YouTube in December 2009 before being launched on terrestrial, satellite and cable channels in January 2010. Interesting. Dick Stroud

The Fantastic Funeral Company

Occasionally you come upon a new company or business concept and think – what a great idea.

A friend recently told me about the Fantastic Funeral Company - I hope she was not trying to tell me something!

Death and the period close to death are not the most glamorous of periods in life but if you buy the argument that the older age group is a good place to focus then you cannot ignore the 'endgame'.

I was wondering what tag I should use for this blog posting and decided ‘Endgame’ was the most appropriate. Dick Stroud