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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, April 24, 2007

The Fantastic Funeral Company

Occasionally you come upon a new company or business concept and think – what a great idea.

A friend recently told me about the Fantastic Funeral Company - I hope she was not trying to tell me something!

Death and the period close to death are not the most glamorous of periods in life but if you buy the argument that the older age group is a good place to focus then you cannot ignore the 'endgame'.

I was wondering what tag I should use for this blog posting and decided ‘Endgame’ was the most appropriate. Dick Stroud

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