Email overtakes print direct marketing

This is one of those milestones that I think it is worth recording.

The news comes from the Direct Marketing Association (DMA) Email Benchmarking report (sorry no links). The report also claims that the average number of emails rose by 50% in the last quarter.

I guess at some time in the future some blogger will record that digital has overtaken TV advertising. Probably sooner than we think. Dick Stroud

Relationship between catalogues and Web sites

The Royal Mail have done some interesting research into the ability of catalogues to enhance the value of goods that people buy using the Web.

Click on the image to see the graphs. This shows the uplift created by catalogues analysed by age and annual spending. The big differene is in the 40-49 year age group. Dick Stroud