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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, April 09, 2007

This baby boomer generation is obsessed with youth!


The poor old BBC cannot help it. If you are suffering from insomnia and want something to send you to sleep I can recommend this podcast from the BBC’s web site by three self-satisfied, paid up members of the UK’s chattering class, waffling on about ageing and boomers.

The title of the item should give it away.

This is another fact-free programme from the BBC and a chance to have a poke at Boomers (whoever they are).

It is littered with banal statements like:

“All of this consumer nonsense about hair, beauty etc – you don’t get any concern about ageing in Darfur...”

“..Enormous propaganda campaign that you have to look youthful...”

“.. There is more money to be made out of anxiety and insecurity than feeling good...”

One of the commentators (Brian Applyard) talks some sense but the other two (Joan Bakewell and Evelyn Roberts) are typical BBC fodder – all opinion and no knowledge. Dick Stroud

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Friday, April 06, 2007

Baby boomers enjoy 'dream' lives

The BBC is renowned for its biased news reporting. It has its own ‘take’ on everything from ‘big business', the US, the troubles in Middle East to global warming. I am now getting the feeling that it has taken against the Baby Boomers.

Clearly it doesn’t like employing them since less than 5% of its employees are 55+. The corporation is currently in the middle of row of its demoting a presenter as she reached the bewitching age of 55.

The title of this blog posting appeared on the BBC’s web site.

I have no idea about the research that is referenced (I have requested a copy from the company involved) but it is the selective reporting by the BBC that bothers me.

You expect eye grabbing headlines from the mainstream media. The BBC should be adding some value of balanced reporting. Then again, why should the Baby Boomers be any different to the biased nature of its other reporting? Dick Stroud

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