Not many mags have a readership of 35.7 million
The readership of AARP's magazine has grown in readership for the past 6 years and joins People, Good Housekeeping and Sports Illustrated as one of only four major mags to achieve growth in readership vs. Spring 2009. As magazines drop like flies this is pretty good going.
For the record, Saga’s readership is just over a million. I doesn’t take an intellectual giant to see that AARP’s penetration of its target audience, is an order of magnitude greater than that of Saga.
The organisation’s online property www.aarpmagazine.org also experienced tremendous growth, gaining more than 1 million Internet users.
I reckon the Xmas party at AARP will be a lot happier than in a lot of other publications. Dick Stroud
Labels: AARP, Print-advertising










