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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, April 06, 2010

Well done BT – what a brilliant age-neutral phone

A couple of weeks back I had to buy a home phone system for an elderly relative.

I liked the Panasonic system that I had recently purchased for myself, with its bright screen and illuminated keypad and thought I might as well buy another.

By pure accident I looked at the BT Freestyle 750. What a great design. All the usual sort of functionality, that few people use, but it does the core applications really well and has a really sensible keypad and display.

Somebody at BT seems to have got the message about universal design. Well done. Dick Stroud

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