The Sporting Goods Market

What age group buys the most sporting goods? According to the Royal Mail’s Contact Magazine it is 36-50 year olds (36%). The 51+ consumer purchases 10% of items and have the highest unit of spend.

I suspect these numbers underestimate the importance of the older consumer since only 52% of the people questioned for the research gave their age and I would think these are more likely to be older than younger. Maybe that is stereotypical thinking. Dick Stroud