• Our Blog

 

About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

50-plus Marketing book
  • Contact

  • Email
  • Skype Name: dickstroud

 

50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, April 09, 2010

Saga Zone is the largest social networking site for the over 50s

Well that is what an e-mail that popped up this morning said.

Back in July 2009 it had 63,000 members. Today’s e-mail says the figure is 60,000 members.

The site started around March 2007 when I recorded it had 11,000 members. If my sums are correct that means in 3 years it has added 49,000 members. I wonder how many of these are active - 5% - 10%? Whichever way you cut the figures it is not a ringing endorsement for the power of age specific social media. Dick Stroud

Labels:

Bookmark and Share

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home