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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Sunday, April 04, 2010

The iPad isn't meant for software geeks. It's meant for Mum and Dad


This article from Forbes “gets it” about the iPad.

It is hilarious reading the some of the criticism about the the iPad's lack of Flash or at USB port. I have got all of these on my laptop. If I need this stuff I will use my laptop.

As somebody who has seen the light about apps it is plain to me that the iPad will mainly be used in relaxed mode. I will use it to watch the occasional video, read a mag, catch-up with the news, maybe check my e-mail, maybe check something out on the web and use lots and lots of apps.

The iPad is the device for when I turn off the desk light, pour a beer and enter the world of semi-work. Not a total turn-off from working but those activities that are more fun to do away from the keyboard. This is coming from somebody who is still wedded to his Dell.

You can only judge the iPad when you put it into to the setting of where it will be used. A device to work out some fiendishly complex Excel pivot table it is not. Think of it as the most intelligent, enthralling and exciting coffee table book that has ever been written. It will be bought in the millions by the 50-plus.

Don’t bother to try and register ipad4boomers.com – I have the domain. Dick Stroud

PS - just discovered this great article about the iPad in Wired

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