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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, April 01, 2010

Boomers: Smartphone’s Next Mass Audience



The title of this blog posting is the title of an item on the sparxoo web site. It it is nice to know that I am not the only guy that forecasts the huge potential of the iPhone for Boomers.

This article has lots of faclets and quotes. If you don’t have time to read it make sure you watch the video. Dick Stroud

posted by Dick Stroud

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