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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, March 29, 2010

Many Happy Returns 1940s



Sarah Reed deserves to succeed with her Many Happy Returns 1940s product that is a box containing images from the most formative adult years of people aged around 70 years and older – the 1940s.

The box contains 26 large size cards with photographs of everyday items and subjects from the decade, such as playing in the street, the journey to school, washday, and so on. Each card has a brief description and a few questions to provide background and help get a conversation going. The cards are designed for use in any order, to be shared one-to-one, or in a small group.

The word ‘passion’ is over-used but in Sarah’s case it means what it says. She really does care about helping people with dementia. I do hope things are going well. Dick Stroud

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