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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, March 15, 2010

Fantastic source of Facebook demographic and geographic data


Yesterday I was searching for some data about the geographic and demographic differences in Facebook users. I found the perfect source. The O’Reilly Radar Slideshare document titled: “Demographics: Trends April 2009”.

Everything you ever wanted to know. If anybody knows of a more recent source of data then please post a comment. Looks to me like Europe is lagging well behind the US in the uptake of Facebook by the older demographic. Dick Stroud

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2 Comments:

Anonymous steve abbott said...

The British Population Survey (thebps.co.uk) monitors, amongst other things, internet use including Social networks, blogs etc every month. Sample size is very large (6,000 to 8,000 per month)so a very large number of over 50s are captured. All data is collected by face to face in home interviews and is pop rep.

3:08 PM  
Blogger Chris Gosling said...

Interesting set of figures, Dick. The facebook page for my Caravan Channel TV show keeps growing nicely, and I like the interaction aspects a lot.

6:17 AM  

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