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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, February 08, 2010

Well done to the Bookbite team

A while back I spent some time working with the people behind a campaign to encourage older people to join book clubs and to write their own books. I have never really understood why by the name of the project is Bookbite. 

Considering the very short time and limited budget they had to get the project airborne I think they have done a good job. The BBC certainly thought they had. Dick Stroud

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1 Comments:

Anonymous Ron said...

That is a great thing for older people. Getting involved in book clubs will benefit them greatly because of the social activity and mental activity reading groups offer.
Some adult programs offer activities to get socially active, such as Adult Day Care Centers. To search for a care facility in your area visit: www.GeriCareFinder.com

4:52 AM  

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