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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, January 19, 2010

Kim Walker’s SilverTips newsletter is always worth reading

If you are not a regular reader of Kim’s blog about all things 50-plus in the Asia Pacific region then you can catch with his thoughts in the monthly newsletter.

Here are a few of the topics covered:

  • Movies and Music Learn To Profit from the Boomer Market
  • Thailand Identifies Senior Tourism Opportunity
  • Microsoft Forecasts the Needs of Baby Boomers; Report
  • Australia's Telstra Reaches Silver Online Users in New Campaign
  • P&G Rethinks Strategy to Reach Older Consumers
  • Asia's Silver Elites Show Their Spending Power

That should be enought to wet your appetite. Dick Stroud

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4 Comments:

Blogger Chuck Nyren said...

I steal almost as much from Kim as I do from you.

6:51 PM  
Anonymous Drop Ship said...

I read the blog and the insights are brilliant. All the topics are covered adequately.

7:59 AM  
Blogger Kim said...

Thanks a lot folks. I'm truly flattered.

8:19 AM  
Blogger Kim said...

Thanks a lot folks. I'm truly flattered.

8:21 AM  

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