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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, January 13, 2010

Gadgets for Getting in Shape


Technology Review has an interesting item about the latest bits of technology that can help achieve/maintain fitness – something that is important to many of the 50-plus.


I have already written about serveral of these developments that are designed for smartphones.

The DirectLife product from Philips is the only one that is not developed in the US.

It is a pocket-sized plastic device that also uses motion sensors to measure a user's daily energy expenditure. These measurements are combined with the user's age, gender, height, and weight before being converted to the number of calories burned during each activity. DirectLife has to be worn in a user's pocket or around her neck, and the data can be uploaded to the Web by connecting it to a computer. Cost: $100.

I am sure we are going to see a lot more of these types of products hitting the market. Dick Stroud

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