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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, January 14, 2010

Do you have an iPhone and want to follow my Blog/YouTube/Twitter postings




Thanks to some great work by the guys at MotherApp I am the proud possessor of my own iPhone app. If you want to view it you MUST have iTunes installed and to use it you need an iPhone or iPod touch.

An exercise in vanity – probably. But I think it shows how simple it is for companies to add value to what they do and make it accessible via a mobile app. Cripes, if I can do it surely any company wanting to engage the 50-plus can do the same.

Final plug for the excellent work done by MotherApp.

I promise this is the last mobile app posting for a few days. Honestly. Dick Stroud

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