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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Saturday, January 23, 2010

Dell advertisements in Saga


Unlike most people, when I receive a magazine, I am more interested in the ads than the editorial. This applies even more so to Saga. This is not a reflection on the quality of Saga's writing but it more interesting, for me at least, to see who is advertising what and in what way.

To the best of my knowledge I spied the mag's first Dell ad, and from what I can see, it is pretty much age-neutral. Maybe they have increased the font size a bit but it looks the same as those in any other mag. If I find any major differences I will blog again about the subject. Dick Stroud

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2 Comments:

Anonymous Dropshipping said...

This shows Dell's consistency. When quality is all that matters, there is no need to change anything in the ad.

10:21 AM  
Anonymous Anonymous said...

If quality alone is what sells, Alan Sugar would still be a poor man and Rolls royce wouldn't be Indian-owned and VW/Bentley would still be British.

5:09 PM  

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