Who reads, listens and watches what?
I started to read the press release from Deloitte’s research “State of the media democracy” and nearly lost the will to live. I went to Deloitte’s web site to look for more details. No luck there.
Fortunately Chuck Nyren persevered and wrote a good blog posting about the research.
The next e-mail I read was from Bain and detailed their research Building Brands Online: An Interactive Advertising Action Plan. If this is your bag then this is an excellent report and well promoted. Deloitte’s you could learn a lot of lessons from Bain. Dick Stroud
Labels: Radio, TV-advertising, Web
2 Comments:
I wish there were more stats about the UK, or other European countries. Believe me, I always publish such data. In most cases, like data about Internet use, the differences between the UK and US are small. Certainly, the trends are very similiar. I have good contacts with the UK's specialist 50-plus agencies and normally get sent any research they produce. Dick
Anonymous - we have just produced a report which draws upon the research data and literature relating to the UK and 'older audiences'. For a free copy, go to www.rhcadvantage.co.uk
Dick may be right that the differences between the UK and US are small. However, while they may be small, they are also many, and apply across most significant variables. This makes such research interesting, but not necessarily relevant. Look at all the stuff about 'boomers' for example.
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