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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, December 22, 2009

No more milk top rage


Universal design doesn’t have to be complicated or expensive.

Since their introduction, trying to pry the top from a milk carton has been challenge in dexterity and finger strength. I dare to think how much milk, and probably blood, has been spilt as older people give up and start hacking at the top with a knife.

Add a simple tag and all is solved. Why has it taken so long to happen? Probably because the designers of the pack were young, didn’t eat cornflakes and liked their tea black. Dick Stroud

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1 Comments:

Blogger Chuck Nyren said...

"Why has it taken so long to happen?" I think you nailed it.

Here's a post of mine from a long time ago:

Boomers in Candyland

10:10 PM  

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