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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, December 18, 2009

Marketing and selling technology for ageing in place

Laurie Orlov’s excellent blog contains an interesting item about: “Marketing and Selling Technology for Aging in Place.

There is no doubt about it; this lady is making the ageing in place technology area her own domain. Good stuff.

I am not going to try and summarise this post since it contains a lot of detailed stuff. If you are interested in the ageing in place world then you should read it – if not, then I am sure you have lots of other things to be doing. Dick Stroud

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2 Comments:

Anonymous GeriCareFinder said...

It is interesting to see what tech sites should offer. Especially, the Free Trial option. This is a good idea for any company offering a product!

11:05 PM  
Anonymous Steve McComish said...

I'm surprised more bloggers aren't tackling this stuff head on. Good to see someone is doing it.

9:08 AM  

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