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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, December 17, 2009

A good Australian TV ad


Kim Walker has a good description and YouTube examples of Telstra (Australia's leading telco) TV ads that are targeting the granddad generation. The campaign centres on the theme 'Don't let your family grow apart'. Anybody from BT reading this blog posting? Dick Stroud

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