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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, November 11, 2009

Vision and ageing



After cognitive decline, the physiological effects of ageing on eyesight are, in my view the most important for marketers to understand. Let's be honest, it is a subject that most marketers don't ever think about. This video makes a start to explain one facet of the problem - the decline in the eye's ability to distinguish colour contrast. This article provides a much more detail explanation of the subject. Dick Stroud

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1 Comments:

Blogger Thomas said...

Dick,

Thanks for covering our talk on mature market vision. I'm constantly amazed at how few ad agencies, companies, and designers have given this any thought. Part II of this talk can be viewed at http://www.trmann.com/presentations.html.

Also, let me compliment you on your site. I find all of them informative.

Warmest regards,

Tom

11:17 PM  

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