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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Tuesday, November 03, 2009

Spending on the Xmas holiday season in the US looks grim

If you haven’t subscribed to the Boomer Project newsletter you should.

In the most recent edition it has the results of their research into the spending intentions of Americans for the holiday season.

Not good as you can see (click to enlarge image). As the newsletter says: “We have seen the future and it stinks for retailers, except for the discounters.” Happy Xmas. Dick Stroud

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