Mr Google looks into his crystal ball

When the CEO of Google gets his crystal ball out and looks to the next 5 years it is worth 6 minutes of your life to listen to what he has to say. If you have 45 minutes that you are willing to spare then you can listen to the complete version of Eric Schmidt’s interview in front of the assembled hoards of CIOs and IT Directors at last week's Gartner Symposium/ITxpo in Orlando.

Nothing specific about the 50-plus but essential listening for all marketers, irrespective of their target market.

For me the most interesting comment was his prediction that the distribution distinctions between TV, radio and the web will go away. Certainly video will (is) dominate the Web. Don’t forget that there is only one company that focuses on Web video made for older consumers. Dick Stroud