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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, November 11, 2009

The Future Perfect Company

Ages ago I talked with a lady called Philippa Aldrich who had an idea to create a web site to sell products that were designed to be useful to older people.

Unlike most people who have a good idea that never progresses beyond a hazy concept, this one has become a reality.

The Future Perfect Company has just launched its web site. I reckon it is well designed and is definitely age-friendly. Very best wishes to the company. Dick Stroud

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