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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, November 06, 2009

The ageing consumer and their online habits in Asia Pac

Here's an abridged version of the presentation Kim Walker delivered to the 2nd Southeast Asian iMedia Agency Summit in Phuket, Thailand during October, 2009. Features information about the ageing consumer and their online habits. Good stuff. Dick Stroud

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