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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Friday, October 23, 2009

Web video goes mainstream


In the middle of last year I started a company called InTwoFocus that produces Web video for companies wanting to communicate with the older consumer.

Since then the world has moved on and Web video has become a mainstream part of many companies marketing communications.
For instance, video as a form of collateral for “White Papers” nearly doubled between 2008 and 2009.

This article “Thanks To Technology, Video is Everywhere” provides further confirmation of the explosive growth of video as the preferred mechanism for online communications.

If you haven’t got Web video as part of your marketing plans you should have! Dick Stroud

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1 Comments:

Anonymous Mike from Drop Ship said...

Videos are all over the internet. They form an incredible marketing tool too.

6:49 AM  

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