Thinking outside the box

The BIG Sheep is a visitor attraction in Devon (UK). It is the sort of place to take kids but with lots of things to amuse adults (i.e. a brewery, garden centre etc ).

It sounds just the sort of place I would hate to spend a nano second.

I was amused and impressed by the organisation’s idea to run an event labelled: "Growing Old Disgracefully Day". The only requirement for entry is to be 60 +.

The event organiser talks about having a programme of "madness, mayhem, fun and nonsense" .

It’s good we don’t all like the same things. Full marks for such target marketing and some innovative thinking. I wish them luck – also the people that attend. Dick Stroud