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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, October 05, 2009

Retirement Revolution – new reality



The Massachusetts Mutual Life Insurance Company has sponsored a TV series - The Retirement Revolution Series – that is a 90-minute national documentary series broadcast by PBS that looks at the financial, social and health challenges facing Americans.

Why don’t European companies do something like this? Why don’t European companies understand to use their own YouTube channels? Dick Stroud

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2 Comments:

Blogger Chris Gosling said...

I'm doing my best to convert them, Dick!

1:48 PM  
Blogger laura said...

Brain fitness is one of the most critical components of staying vital. check out the cost of treating brain decline, dementia and Alzheimer’s disease effects individuals, family, workplace and health care industry.
Today Alzheimer’s disease costs everyone
- 5.3M Alzheimer's sufferers
- 6th leading cause of death
- $174K - Average lifetime cost of care
- $148B - Annual Medicare treatment cost (3X higher than for patients without AD)
- $24.8B - Annual healthcare cost to business
$36.5B – Annual caregiver cost to business

The cost is expected to rise unabated
- 72M people will be over 65 by 2028
- Risk of brain decline increases dramatically with age
- BY 2010, the number of new AD cases per year will be ~500, 000
Medicare treatment cost expected to rise to $160B annually in 2010 and $180B by 2015
- Total Medicare and Medicaid cost to treat Alzheimer’s disease through 2050 is estimated at $30 Trillion!!

It's every person for themselves.

3:05 AM  

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