The older feminine Facebook

Fuelled in large part by younger women, Facebook’s US active base grew by 8.6% in September 2009 to 88.3 million - according to an analysis by Inside Facebook that tracks Facebook’s self-reported demographic statistics for the US market.

Though increases for the month came mostly from younger demographics, Facebook is still growing the fastest- percentage-wise among the over-45s. The 30-day growth rate for women ages 45-54 is 6.9% and for women ages 55-64 it is 8.4% (vs. a growth rate of only 5.8% for women 18-24). How interesting. Dick Stroud