Kim Walker on CNBC Asia

You have got 3-5 mins interview on CNBC Asia to talk about the importance of older consumers.

Where do you start? This morning I was talking with Kim Walker about his recent appearance on the show.

The one place he didn’t think the interview was going to start was the question: “So what are your top tips.” It is a bit like having somebody talking about the implications of the worldwide recession and asking them: “what are you top tips.”

Once Kim got over his shock at the question I reckon he did really well and communicated a lot of good messages at breakneck speed. Dick Stroud