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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, October 01, 2009

I despair at my fellow Brits



I have already written about the idiocy of charging all UK households a “broadband tax” if this wasn't bad enough today we learn that the UK’s digital infrastructure now ranks 25th in the global league table.

This blog post is not about the subject but the reaction of my fellow citizens when they are asked about the tax and the other idiotic proposal for ISPs to log their customer’s Internet traffic.

The Yoof interviewed clearly think the old live on another digital-free planet and many of the older people interviewed seem as if they have completely lost the plot. Cripes. Dick Stroud

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