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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Thursday, October 01, 2009

Google and Wharton’s Fast Forward - what a distraction

I am not doing you any favours writing this blog posting.

I have just discovered the Fast Forward venture

Google and The Wharton School have partnered to gather and provide quick perspective on managing the change in the marketing landscape. As we explore what will define success through marketing’s continual evolution, we aim to share ideas and lessons learned to help keep us all better informed and effective as the game - and conversation - rapidly progresses.
I could spend ages on this site. This is a perfect way for marketers to while away the hours when they should be doing something more productive. I think it is great but could seriously affect my productivity. Dick Stroud

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