Boomers and social media - do they or don't they

The Boomer Project’s Jumpin Jack Flash e-newsletter has an interesting item about the use of, or in their opinion, the lack of use of social media by Boomers.

This guy has a different take on the situation.

To be honest, I cannot get that excited about the user numbers by age group of social networking or any other Web application, even though I normally comment upon them when they appear.

When marketers consider the relevance of social media in their consumer engagement strategies the question they should ask is: “are the types of people you are targeting using the application.” That’s what is important. Dick Stroud