And so say all of us

The FT has an article about the blindingly obvious – lifestyle and lifestage trumps age.

Hopefully, when this statement of fact appears in the FT more people will take notice.

Commercially, businesses need to get much smarter about how demand within age groups will vary according to the life stages people have reached. Treating all 18-34-year-olds, or all over-50s, as the same makes little sense. The downturn has exposed this sort of lazy thinking.

There are big prizes to be won by companies that lose the fixation on date of birth and instead focus on what people want and need now.

If you have an FT subscription you can read it here. Dick Stroud