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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, October 21, 2009

The ageing workforce and its implications for employers and employees

These are two views, from both sides of the Atlantic, are about the practicalities of what an ageing workforce means to employers and employees.

Nothing much to do with 50-plus marketing but it helps give an understanding of the pressures facing older people who want/need to keep working.

This is a research study jointly undertaken by the Institute for Employment Studies and the Policy Studies Institute that explores the attitudes of employers towards older workers.

This research, from the US, has the quaint title: “Buddy, Can You Spare a Job? “ What it reveals are some of the harsh practicalities of attempting to get a job in a stressful and diminishing jobs market.

All rather depressing. Dick Stroud

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