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Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Monday, September 07, 2009

Women do sociable better than men - at all ages


Burstmedia has issued some research about the profile of social networking users.


Not surprisingly, younger use it more than old. More surprising is the high percentage of 65+ (I have my doubts). Women use it more than blokes, especially at the older end of the age spectrum. Dick Stroud

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