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About Dick Stroud

Dick Stroud is the founder of 20plus30, a marketing strategy consultancy specialising in the 50 plus market. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

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50-Plus Marketing

News, views and opinions about the most powerful group of consumers - the 50-plus market.

Wednesday, September 09, 2009

Twitter more popular among over-50s than the young

Twice as many 50-64-year-olds than 18-24-year-olds in the UK use Twitter, according to research from Nielsen Online. The 50-64-year-old users account for 22% of the entire Twitter audience, compared with just 11% of 18-24-year-olds.


The biggest share of the audience is 35-49-year-olds (33%), followed by 50-64-year-olds (22%) and 25-34-year-olds (22%). A year ago the share of 25-34-year-olds using the site was 5% higher.

So have the young seen the futility of Twitter and the old just keep at it because they think it is cool and easier to use than texting, or is there really some value in microblogging. Right now my vote goes to the young. Dick Stroud

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